![](https://cdn.myportfolio.com/9564eea1-cd2a-4e9f-8b3d-52b4fc96d694/af537671-0fc4-4de8-90bf-c12f0eb64cf6_rw_1920.png?h=9db979c1663549957d8331a5bd7d5280)
![](https://cdn.myportfolio.com/9564eea1-cd2a-4e9f-8b3d-52b4fc96d694/78703b5c-3867-4f9a-8388-1b8dc5556eb0_rw_1920.png?h=9b5d0fbfc6c39ad5f541b17d6cf7e631)
![](https://cdn.myportfolio.com/9564eea1-cd2a-4e9f-8b3d-52b4fc96d694/d4aa70b5-5f4a-4e8e-9879-7aa6b02b3bb9_rw_1920.png?h=feffe0542478489cde2d6e6301fcbcbe)
![](https://cdn.myportfolio.com/9564eea1-cd2a-4e9f-8b3d-52b4fc96d694/3fa7fb44-d787-4323-96d7-dc1133cdb3d5_rw_1920.jpg?h=95e74d50086be3eb69d22d9e8a4892de)
Alternative Design
![](https://cdn.myportfolio.com/9564eea1-cd2a-4e9f-8b3d-52b4fc96d694/79987ba7-bbd2-4812-9cb7-f269f1de44d6_rw_3840.png?h=030d4c253dfc937c498a6e3e81d29648)
The brief was to create a label re-design for Penfolds, a leading South Australian wine maker, and their most affordable wine: Bin 28 Shiraz. The geometric design shows a deconstructed wine 'bin' in the Penfolds' brand colours, to highlight the rich history of Penfolds and where this wine got its name.