Illustration: Fusion's OBP Zoos SA Sponsorship
In 2021, Fusion Digital partnered with Zoos SA to Help Create a Bright (Orange) Future for this Endangered Species, by becoming exhibit sponsor of the Orange-bellied Parrot (OBP) at Adelaide Zoo. I had the pleasure of working with the team at Fusion for a one-week placement in 2021, where I was given the opportunity to create on-brand assets to introduce and advertise the sponsorship. Assets created include simple OBP x Fusion icons, infographic concepts, LinkedIn content suggestions and illustration-style design elements. The illustrative/watercolour style was chosen to advertise the sponsorship in a way that felt authentic and low-tech - connecting back with nature and using technology for good.