Management requested these items as they were in need of collateral that was more polished and professional, to promote their not-for-profit services. All items had to be on-brand with the pre-established style guide.
Due to my role being only part-time to allow for tertiary study commitments, I trained staff in basic design principles, basic social media management and how to apply the style guide, in addition to creating designs for the organisation and their subsidiary organisations and projects. I also implemented changes in Catalyst Foundation's processes to improve planning, communication and collaboration.
Content Creation for Social Media
Please note: All illustrations including vectors, typefaces, gifs and emojis shown below in Catalyst Foundation social media, including Wellness Gallery and ILCSA, are free resources and not created by me, due to time and marketing budget limitations.
Wellness Gallery, a Catalyst Foundation project
Wellness Gallery is a Catalyst Foundation project that I managed as the sole project officer. The project ran from 2021 to June 2022, and aims to engage South Australians of all ages to reflect on the concept of ageing (over 50 years old) in media and to contribute to a future society that has moved beyond ageism. Wellness Gallery is supported by a Positive Ageing Fellowship Grant from Office for Ageing Well, SA Health to help spread more realistic images that celebrate age-positivity, authenticity and diversity.
During my time as Wellness Gallery Project Officer, I was in charge of coordinating and managing the Wellness Gallery project. I was also able to create and manage the Wellness Gallery Instagram grid, as well as create a range of branded collateral for the project, based on the project's pre-established style guide.
Independent Living Centre South Australia (ILCSA)
Catalyst Foundation is the leading provider of community information in South Australia, connecting people to services and providing free and independent information to all South Australians. ILCSA is a service by Catalyst Foundation providing Occupational Therapy, that supports their clients to "Live Well Independently".
I designed a new landing page UI design for ILCSA using Figma. I work closely with the ILCSA team as part of my role as Communications Project Officer (Graphic Design & Marketing) for not-for-profit organisation, Catalyst Foundation.
ILCSA requested a new landing page that was more professional and better highlighted their values and high quality Occupational Therapy services. The new website had to be on-brand with their style guide and suitable for their target audience of mostly seniors. It was required to have accessibility features such as translator and an accessibility icon with extra features.
*Unfortunately, due to budget limitations, ILCSA is now permanently closed.*
In addition to their new website landing page, other collateral items designed for ILCSA included various flyers, retractable banners for exhibits at expos, and social media posts. ILCSA management requested new collateral that was more professional and better representative of their high quality Occupational Therapy services.
Content Creation for Social Media
Retractable banner mockup by Graphic Google
Flyer mockup by CosmoStudio
Poster mockup by rawpixel.com
Flyer mockup by CosmoStudio
Poster mockup by rawpixel.com