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AdMental is an entertaining event, inspired by 'The Pitch' segment of TV show, Gruen, harnessing the power of marketing and advertising to help grow our collective understanding of mental health and wellbeing. This year the event targeted First Responders, with the theme 'Igniting a social movement to protect those who look after us'. This poster was chosen to be exhibited at TAFE SA's Rosina Street Gallery in the Adelaide CBD.